30 Milestones & Goals for a Crochet Designer Business (+10 bonus just for fun!)

Any endeavour can benefit from goals and milestones, but it can be hard to know which ones to set if you’re just getting started, or feeling a bit lost. I suggest focusing/aiming for the goals you can control (like publishing a pattern), and simply celebrating the milestones you don’t have direct control over (like having a certain number of followers on your social media account).

I’ve listed the goals and milestones below in rough stages of your business, but please don’t feel they must be done in this order, or all done at all! Working as a crochet designer can be a lovely job, but also a lonely one with the potential for self-doubt. I hope this inspires you to celebrate all the wins — big and little — that come your way.

If you’ve been running your crochet business for a little while I’d love to hear how many of these goals you’ve already met!

30 Milestones & Goals

Set clear goals (financial, long term for the business etc)
Decide on niche
First tester call
First pattern published
First sale
Get a clear picture of your ideal customer
First non-friends-or-family social media follower
5/10/15/20/30/40/50 sales
First positive review
First newsletter subscriber
Read a business book/watch a business webinar
First submission accepted into a magazine
Launch a basic website
First giveaway/contest
Join an accountability group
Set aside a little time each week to learn about business/marketing/adding to your crochet toolbox/etc
100 social media followers
First pattern collection/bundle
5/10/15/20 patterns published
First year in business
Host your own CAL (Crochet along)
Join a reputable paid course to learn more about business/marketing/adding to your crochet toolbox/etc
First collaboration
500/1000/1500/2000 social media followers
Add another income stream (blog/youtube/selling makes/etc)
Join a business mastermind group
Hire your first employee/assistant
Hold your own workshop/class/webinar
Publish your own pattern book
Reach your financial goals!

Of course this is not a complete list, your own could look very different depending on your business niche! The goals above are mostly serious-business, so I figured I should add in some bonuses: